Budget Planner

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How much should you spend on marketing? 📣

A common rule of thumb is that B2C businesses should spend between 5% and 10% of their revenue on marketing, while B2B companies might spend slightly less. However, if you are in a launch phase or aggressive growth mode, this number can climb as high as 20%.

Frequently Asked Questions

What is included in a marketing budget?

Your budget should cover paid advertising (Google Ads, Social Media), content creation, SEO software, email marketing tools, and any agency or freelance fees.

Should I spend more on social media or SEO?

It depends on your business. Social media is great for immediate brand awareness, while SEO is a long-term investment that provides a higher ROI over time by reducing your cost per acquisition.

How do I track if my budget is working?

Use tools like Google Analytics and CRM tracking to measure your Return on Ad Spend (ROAS). If your marketing spend results in at least 3x more revenue, your budget is generally considered effective.