Calculate Your ROI
What is ROI? How to Calculate It
Return on Investment (ROI) is one of the most important metrics in business. It measures the profitability of an investment relative to its cost.
A positive ROI means your investment generated profit. A negative ROI means you lost money. Use this calculator to evaluate marketing campaigns, business decisions, equipment purchases, and more.
ROI Benchmarks by Industry
| Industry | Average ROI | Good ROI | Excellent ROI |
|---|---|---|---|
| Email Marketing | 100–200% | 300–400% | 3600%+ |
| Social Media Ads | 50–100% | 150–300% | 400%+ |
| SEO / Content | 100–300% | 400–700% | 1000%+ |
| Real Estate | 8–12% | 15–20% | 25%+ |
| Stock Market | 7–10% | 15–20% | 30%+ |
| E-commerce | 100–200% | 300% | 500%+ |
Frequently Asked Questions
A good ROI depends on the industry and risk level. Generally, an ROI above 10–15% is considered good for most business investments. For marketing, 200–500% ROI is typical for successful campaigns.
ROI measures return relative to investment cost, while profit margin measures profit relative to revenue. ROI = ((Revenue - Cost) / Cost) × 100, whereas Profit Margin = (Profit / Revenue) × 100.
Yes. A negative ROI means the investment lost money — the costs exceeded the returns. This is a signal to re-evaluate the strategy.
Simply enter your total investment amount (what you spent) and the total return/revenue you received. Click "Calculate ROI" to see your ROI percentage, net profit, and return multiple instantly.